→ Cost of the product: This is the most important factor that determines the pricing decision. → Business Objectives: The pricing decision should always be in accordance with the business objectives like growth an expansion and customer satisfaction. They are Business Objectives, Cost of the product, & Quality of the product. → Internal Factors: These are controllable factors which exist within the company’s environment. → Factors affecting pricing decisions: The factors affecting pricing decisions can be classified into two categories as under: → Price: Price is a value of product expressed in terms of money → Product: A product is bundle of utilities consisting of various product features and accompanying services. → Element of Marketing Mix: Product, Price, Promotion, Physical distribution Gathering and analyzing market information.→ Definition of Marketing: Marketing is that phases of business activity through which human wants are satisfied by the exchange of goods and services. Marketing: It is human activity directed at satisfying the needs and wants through exchange process. → Definition of Market: Market is an area or atmosphere for a potential exchange. → Market: Market is place where buyers and sellers meet to effect purchase and sales Karnataka 2nd PUC Business Studies Notes Chapter 11 Marketing
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |